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Qosmio - Toshiba's New AV Notebook PC (new product introduction) Intel Inside
Contents
Part 1 : Product Design Concept
 - Changes in the digital AV environment and consumer needs
 - Toshiba's tentative strategy and specific action plan
 - Qosmio : Brand Concept
Part 2 : Marketing Concept
 - The new "AV Notebook PC" market created by Toshiba
 - Marketing Message proposal
 - Worldwide Market Expectation of the Portable PC in the Home
 - The Exploding AV Notebook PC Market
 - Home network environment at which the AV Notebook PC aims
Part 1 : Product Design Concept
Changes in the digital AV environment and consumer needs
1. Broadband developments lead to rise in advanced web content
2. Multi-channel TV leads to an increase in broadcast content
3. Increased number of DVD titles and other packaged content
4. DSC, DVC, and PC popularity increases the amount of personal content
Multidimensional Highly-Advanced Diversification
Massive increase in the amount of AV content each user possesses Penetration of high definition digital content A rich variety of content appears that conforms to the tastes of each user
1 - Unified Management 2 - Quality Audio and Video 3 - Personal
I want to enjoy managing my growing collection of AV content in a simple fashion! I want to enjoy high-quality audio and video that's as good as the original! I want to enjoy the content I choose, whenever and wherever I choose
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Toshiba's tentative strategy and specific action plan
Digital AV life has just entered an exciting new stage!
Users worldwide want personal media that crosses the traditional fences between AV and PC.
Toshiba introduces the AV Notebook PC as its global strategy product!!
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